.YOU MAY not understand it, yet different fonts evoke different feelings. Serif fonts, with little movements in the end of characters, are actually typically discovered in manuals as well as newspapers. They appear trusted and also reliable.
Sans serif fonts, which appear, may show up modern-day and laid-back. Graphic congruity gives audiences a feeling that they know where they stand it aids to create trust. In the case of The Financial expert, it establishes the tone for our news.